Friday, 10 February 2012

Yamaha 50 Year Anniversary: A Look Back

To coincide with last year's 50th anniversary of Yamaha Racing, Laguna Motorcycles offered a number of special prices on Yamaha models for a single weekend.
Below is the poster I created to advertise the deals on offer...

A lot of information in this one. 11 Bikes on one A4 page; not the kind of brief I generally like to receive. I tried but there simply wasn't enough space to have an image of each bike on offer, not in any size that would be worthwhile anyway. What this poster needed was a bit of prioritizing, a few ruthless decisions to trim the fat and set the balance... I chose the 4 best offers and decided to make a bit of a showcase with them on the right hand side of the page. For the remaining ones, I decided that a simple info box would probably fulfill the purpose and a customer with a particular bike in mind would certainly be able to find it without the aid of a picture.

It's sometimes quite easy to forget the primary purpose of a project and get bogged down in details or aesthetics. Always keep in mind exactly what the aim of a poster is and the audience that you're targeting, it can save a lot of time and unnecessary effort. Going over the top can also be detrimental to a promotion when the message is lost amongst lots of pretty pictures and graphics. 

It's quite useful sometimes to look back on previous work and critique it yourself once you've developed a bit more. This particular poster was done around 8 months ago and I remember being quite pleased with it at the time, so it seemed like a good candidate to look at retrospectively. Firstly, the brief asked for a lot of information on a relatively small space and I think I achieved that without making it too cluttered. One drawback however, is that it doesn't explicitly shout "HEY, YOU, LOOK AT THESE RIDICULOUS OFFERS!" It looks less like a promotion and more like a regular fact sheet. It resembles almost every advert that you'll find in every edition of motorcycle news because bike dealers are very keen to show just how many great deals they can offer the average punter. I sometimes think that maybe the more offers there are, the more diluted the impact becomes.

The large faded logo in the background is something I haven't done in a while and if I'm being honest I still don't know if works well or not. I just feel that having too much going on in a background, especially under text, can distort the information and make it difficult to read, which defeats the point of putting it in there in the first place.

Lastly, why did I go to the effort of putting those two stripes in the bottom left hand corner? They serve no purpose and are in the foreground, overlapping the box and date. I guess even jeniuses make mistakes...

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