Monday, 5 November 2012

Triumph Rocket Voucher

There isn't really much of a background with this project as the offer was manufacturer-led, so I'll just get straight into the design process.

I had a firm idea from the start of what I hoped this poster would look like. Earlier in the year I had gathered together a nice set of promotional photos of the Rocket so I knew one of these would form the basis of the background.

If you saw more of my work in the showroom you would have noticed a recent trend. I have become fond of the type of layout that has the motorcycle on location at the foot of the page, with a tall skyline that you can comfortably lay your text over without images getting muddled with the text.

Unfortunately, most promotional photos are cropped just above the top of the bike, so I have to do a bit of work on the image to add this in. The first part of this process is to cut out the existing background so you can start with somewhat of a blank canvas (I find this is a better technique than replicating and transforming parts of the existing sky to make it cover a larger area). Most of the time, a simple two-tone gradient will do the job, with white (or a very pale tone) being the preferable colour at the bottom of the page.

Primary Font: American Captain
Secondary Font: Delta Jaeger Light

When it came to the font, I was keen for it to represent the nature of the machine it was advertising. The Rocket has a 2294cc engine, which is the largest displacement engine of any mass-production motorcycle in the world. So no mistake, it's a beast. Therefore, the font had to be big, bold and be able to dominate the page.

As you may have guessed "American Captain" is a replica of the font used for the recent Captain America film. I see this as nothing but a good thing.

Technically, I probably shouldn't have used this font as it doesn't follow the corporate guidelines set out by triumph. To date, there have been no complaints, and I believe the promotion has now finished. (I'll be honest, this slyness/craftiness makes me feel like a prohibition-era gangster. Take that, Eliot Ness!)

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