Tuesday, 6 November 2012

Birthday Bash!

Last Saturday (3rd November) was the 1st anniversary of the opening of Maidstone Harley-Davidson in Kent, UK Website. To celebrate the occasion, the dealership decided to hold a "Birthday Bash" at the store. There were some specially customised bikes in the showroom , a live band, a hog roast in the car park, as well as some mini fair-type games to keep everyone entertained throughout the day.

To advertise the event, it was decided that a unique logo would have the biggest impact and provide somewhat of an identity for the anniversary. The campaign included a mixture of web and print advertising, including an editorial and advert in Motorcycle News.

The design worked an absolute treat as around 100,000 people (approximately) braved the cold, wind and rain just to see my posters up close ...and probably to look at some motorbikes and that as well.

Primary Font: Clarendon
Secondary Font: Helvetica

To begin with, the logo was much more plain than the one you see above. Basically everything you see in orange wasn't added until later. As it was so close to bonfire night, one of my colleagues recommended incorporating fireworks into the design as it would all tie together with the theme of celebration, as well as the time of year. It was certainly a good addition and gave the logo a bit more punch and colour.

Creating this logo was admittedly a bit of a learning curve as it was the first design I had created completely in Illustrator. I have been daunted by the prospect of having to learn how to use Illustrator for some time so this gave me the impetus to crack on with it. It was frustrating at times as things just don't work the same as they do in Photoshop but I think the result was promising given my limited knowledge of the program. I'm sure with a bit of time and patience I'll get my head around all the little techniques and tricks.  

Unfortunately, my idea for a tagline to go with the logo was rejected. For some reason, nobody was a fan of "Let's Bash It Up Big Style!"

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