Autoglym Offer

So I was looking through some artwork of mine from last year (pretty much to see if I could reuse old material on similar events this year) and came across this promotion from Autoglym that finished just a few weeks ago. It has definitely been one of my favourite posters on the parts & accessories counter over the past few months and thought it deserved a bit of attention on here.

As far as packaging and branding goes, Autoglym have it spot on in my opinion. They are primarily concerned with cleaning products so their appearance has to suggest that to customers. The simplicity of the grey text on plain white background immediately achieves this, but another thing I was interested in was the font they had started using. As soon as I saw it I got a feeling of reassurance and quality, much like the branding from the likes of Waitrose and John Lewis.

The offer was a free item, of which customers had a choice of two, upon purchase of the main polish. Therefore I thought it would be best to give it the feel of a flow chart and make the process as logical as possible.

I wanted to replicate the simplicity of the Autoglym branding as much as possible and started off with a white background but that didn't work at all well with the two bottles being white. So then flipping the two colours (grey and white) seemed the best way to go. When I had done that it still looked a little too plain so I added in the the circles around the three products and made the arrows a bit more prominent. The finishing touch was to put a bit of a gradient on the background and add some little diagonal lines. Voila.