Muc-Off Web Banner and Shop Artwork

Muc-Off certainly have one of the most distinct brand images in the motorcycle trade and it's pretty much down to one thing: pink. I'm sure it comes as no surprise to anyone that pink isn't exactly embraced by the  motorcycling world. Without being too judgmental or sweeping, biking is predominantly a masculine recreation, and human convention dictates that pink is a visual indicator for the exact opposite of this. The only time you'll really see pink used is on ladies branding/clothing and even this is often met with a fair amount  of resistance from female riders as they understandably don't like to be stereotyped in this way.

Most parts departments (including our own) in bike dealerships are a real Aladdin's cave of hundreds of different products. It is only the strongest and boldest brands that are able to stand out from the competition. Muc-Off have proven that this reluctance to use pink has been a real oversight.

As Muc-Off are cleaning and protection products, it makes sense that bubbles have been used as the main design point on artwork for the brand. This, coupled with the pink colours mentioned above is all that really went into making the banner you see here. I then replicated this for use as a footer on other marketing material for Muc-Off in store.

 

Autoglym Offer

So I was looking through some artwork of mine from last year (pretty much to see if I could reuse old material on similar events this year) and came across this promotion from Autoglym that finished just a few weeks ago. It has definitely been one of my favourite posters on the parts & accessories counter over the past few months and thought it deserved a bit of attention on here.

As far as packaging and branding goes, Autoglym have it spot on in my opinion. They are primarily concerned with cleaning products so their appearance has to suggest that to customers. The simplicity of the grey text on plain white background immediately achieves this, but another thing I was interested in was the font they had started using. As soon as I saw it I got a feeling of reassurance and quality, much like the branding from the likes of Waitrose and John Lewis.

The offer was a free item, of which customers had a choice of two, upon purchase of the main polish. Therefore I thought it would be best to give it the feel of a flow chart and make the process as logical as possible.

I wanted to replicate the simplicity of the Autoglym branding as much as possible and started off with a white background but that didn't work at all well with the two bottles being white. So then flipping the two colours (grey and white) seemed the best way to go. When I had done that it still looked a little too plain so I added in the the circles around the three products and made the arrows a bit more prominent. The finishing touch was to put a bit of a gradient on the background and add some little diagonal lines. Voila.