Muc-Off Web Banner and Shop Artwork

Muc-Off certainly have one of the most distinct brand images in the motorcycle trade and it's pretty much down to one thing: pink. I'm sure it comes as no surprise to anyone that pink isn't exactly embraced by the  motorcycling world. Without being too judgmental or sweeping, biking is predominantly a masculine recreation, and human convention dictates that pink is a visual indicator for the exact opposite of this. The only time you'll really see pink used is on ladies branding/clothing and even this is often met with a fair amount  of resistance from female riders as they understandably don't like to be stereotyped in this way.

Most parts departments (including our own) in bike dealerships are a real Aladdin's cave of hundreds of different products. It is only the strongest and boldest brands that are able to stand out from the competition. Muc-Off have proven that this reluctance to use pink has been a real oversight.

As Muc-Off are cleaning and protection products, it makes sense that bubbles have been used as the main design point on artwork for the brand. This, coupled with the pink colours mentioned above is all that really went into making the banner you see here. I then replicated this for use as a footer on other marketing material for Muc-Off in store.

 

Maidstone Honda Website Design

In just a matter of weeks, Maidstone will be graced with the presence of a brand new Honda motorcycle dealership just outside the town, next door to the Maidstone Harley-Davidson shop.

The dealership will be focused exclusively on the Honda brand and therefore it will have a dedicated website, facebook page, twitter profile etc.

I was asked to come up with a preliminary design for the website that the developers could use to start building it. It was made entirely in illustrator which means that all the components you see in the image below are vector images and won't lose resolution.

I also made a design that showed how the page should interact when each part was hovered over and clicked; including embossed buttons, colour changes and transparency effects.

To fill the gap before the website goes live, it was decided that we needed a single "Coming Soon" page that linked users to social networks and the forthcoming newsletter. As word gets out that there will be a new Honda dealership in Maidstone, it is important that people can connect with us ahead of the opening date so we have a good amount of leads and get the ball rolling as soon as the doors open.

It was important to keep it simple so people are aware that a bigger and better site is under construction, but interesting enough that they don't navigate away and forget all about it.
I thought it would be a nice touch to have a gallery of the shop build to document the progress and keep people up to date.

Facebook Profile Picture & Cover Photo