Triumph Purchase Options

A simple enough promotion: 3 great offers on the table and the customer picks their preferred option.

We planned to promote the offer on as many different platforms as possible...

• Website banner & news story
• Facebook cover photo
• Email 
• In-store posters
• Bike labels
• MCN (Motorcycle News) advert

...so the look had to be easily recognizable to reinforce the message. I needed something that I could repeat on all these platforms and was adaptable to fit the different shapes and sizes of each. This is where the Union Jack came into play.

The Union Jack:

As Britain's leading motorcycle brand, Triumph often use the Union Jack and other icons of British culture to promote the brand in a patriotic way.

Flags are something you see a lot of in the marketing of companies and their products. Just the other day my brother was telling me that the most popular custom paint scheme on a Harley-Davidson is the Captain America / Stars & Stripes theme. It is one of the best ways to fuel a brand or product identity by tapping into people's preconceived notions about a particular culture. Italian brands probably utilize this more than any other by reinforcing the idea that Italian products are naturally classy and of a high quality. Look no further than the the AGV logo, or Ducati's Panigale Tricolore, for examples of this in motorcycling.

So, Triumph=Britain. However, it sadly isn't as simple as just plonking the first result of a google image search onto a poster to convey this. Otherwise you'll look no better than a slightly questionable ebay seller that feels the need to tell you how fast his UK delivery service is on every product picture.

For the design of my Union Jack, it was important for me not to be restricted by where I could place it on posters/adverts/banners etc. Therefore, I would need to adapt it so it didn't have such rigid outer borders (a.k.a. so it wasn't a rectangle). To achieve this, I looked to create a paint splat / stamp / destroyed / torn version of the flag so that it would merge nicely with any other images. One of the main sources of inspiration for this was the Silverstone logo.

Web Banner:

MCN Advert:

In-Store:

A whole A1 poster for each choice, now that's a little extravagant!

Maidstone Harley-Davidson 1000 Likes

One of the shops I work for, Maidstone Harley Davidson, recently hit a milestone on their Facebook page. The page has now exceeded 1000 likes and they wanted a little design to herald such a momentous occasion.

At first I only had one circular ring and the text, and as you can imagine it looked a little boring and empty. The Facebook thumbs up came next as it clearly ties in with the reason behind the design; I took a vector image I had of the "like" icon and constructed a silhouette out of it before overlaying the grunge effect. The Harley-Davidson bar and shield logo outline you see at the bottom was done in much the same way, as were the three stars.

Without blowing my own trumpet, I like how it turned out. The black & white destroyed/concrete effect is uncomplicated but interesting and bold enough to catch your eye.


Font: Clarendon (Harley-Davidson corporate font)

A lot of pages, even those for larger companies, don't tend to take much care when uploading photos to their walls. Facebook pages have a set size for cropping photos and when one is uploaded that doesn't match these dimensions, it ends up looking messy. Paying just a little bit of attention can really make the difference. This is why I produce graphics that fit the space perfectly, it helps to tidy things up and gives the page a much more professional look.

By the way, the dimensions are: 403px x 403px for anyone who's interested.

Maidstone Honda Website Design

In just a matter of weeks, Maidstone will be graced with the presence of a brand new Honda motorcycle dealership just outside the town, next door to the Maidstone Harley-Davidson shop.

The dealership will be focused exclusively on the Honda brand and therefore it will have a dedicated website, facebook page, twitter profile etc.

I was asked to come up with a preliminary design for the website that the developers could use to start building it. It was made entirely in illustrator which means that all the components you see in the image below are vector images and won't lose resolution.

I also made a design that showed how the page should interact when each part was hovered over and clicked; including embossed buttons, colour changes and transparency effects.

To fill the gap before the website goes live, it was decided that we needed a single "Coming Soon" page that linked users to social networks and the forthcoming newsletter. As word gets out that there will be a new Honda dealership in Maidstone, it is important that people can connect with us ahead of the opening date so we have a good amount of leads and get the ball rolling as soon as the doors open.

It was important to keep it simple so people are aware that a bigger and better site is under construction, but interesting enough that they don't navigate away and forget all about it.
I thought it would be a nice touch to have a gallery of the shop build to document the progress and keep people up to date.

Facebook Profile Picture & Cover Photo