At first I only had one circular ring and the text, and as you can imagine it looked a little boring and empty. The Facebook thumbs up came next as it clearly ties in with the reason behind the design; I took a vector image I had of the "like" icon and constructed a silhouette out of it before overlaying the grunge effect. The Harley-Davidson bar and shield logo outline you see at the bottom was done in much the same way, as were the three stars.
Without blowing my own trumpet, I like how it turned out. The black & white destroyed/concrete effect is uncomplicated but interesting and bold enough to catch your eye.
Font: Clarendon (Harley-Davidson corporate font)
A lot of pages, even those for larger companies, don't tend to take much care when uploading photos to their walls. Facebook pages have a set size for cropping photos and when one is uploaded that doesn't match these dimensions, it ends up looking messy. Paying just a little bit of attention can really make the difference. This is why I produce graphics that fit the space perfectly, it helps to tidy things up and gives the page a much more professional look.
By the way, the dimensions are: 403px x 403px for anyone who's interested.
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